The Influence of gender on the financial performance of small and medium enterprises, a case of Rushinga district, Zimbabwe

Abstract

The study mainly focused on the influence of gender in the financial performance of SMEs in Rushinga district, Zimbabwe. This research was carried out to gain better understanding of whether gender differences among business owners have an effect on the business financial performance. This research was motivated by the growing importance of SMEs in the economic development of our country. Both qualitative and quantities methods were adopted during data collection. Primary data was obtained through use of questionnaires and surveys. They were distributed among the selected sample of SME owners operating within the district. Secondary sources data was obtained from books, journals, reports and also other scholars’ publications related to gender and entrepreneurship. The data was presented and analyzed using tables, graphs and descriptive explanations that clearly show the findings. The findings revealed that gender plays a significant role in the financial performance of SMEs. The study obtained that female entrepreneurs face challenges such as limited access to finance, inadequate business training, cultural barriers and lack collateral security compared to male entrepreneurs. The study also further analyzed that education, experience, financial literacy and support systems are important factors that can improve the financial performance of both male and female entrepreneurs. In conclusion, addressing of gender barriers may result in improved financial performance, growth and economic development within the district and Zimbabwe as a whole.