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Access status: Open Access ,
Assessing the efficacy of ubuntu in addressing crime in high density urban communities: case of Mbare in Harare.
(BUSE, 2026-06) Mutemi, Maynard Munyaradzi
This study assessed the efficacy of Ubuntu in addressing crime in high-density urban communities, using Mbare in Harare as a case study. The study was motivated by the persistent increase in crime despite formal policing efforts and the apparent erosion of traditional Ubuntu values such as social cohesion, collective responsibility, respect, dignity and community participation. The purpose of the study was to determine the extent to which Ubuntu principles contribute to crime prevention and to recommend strategies for integrating indigenous knowledge systems into contemporary community policing initiatives. The study adopted a pragmatic research philosophy and employed a mixed-methods research approach using a cross-sectional research design. The target population comprised residents of Mbare, community leaders, and law enforcement stakeholders. A sample of 100 participants was selected using appropriate probability and non-probability sampling techniques, while 72 completed questionnaires were successfully returned, representing a 72% response rate. Primary data were collected through self-administered questionnaires and semi-structured interviews conducted within Mbare, Harare. Quantitative data were analysed using the Statistical Package for the Social Sciences (SPSS), employing descriptive statistics such as frequencies, percentages and averages together with inferential statistics, including correlation analysis. Qualitative data were analysed using thematic analysis through coding and identification of emerging themes. The findings established that Ubuntu significantly promotes social cohesion, collective responsibility, community participation, mutual trust, respect and community-based conflict resolution, all of which contribute positively to crime prevention. However, urbanisation, weakening communal relationships and declining adherence to Ubuntu values continue to undermine these benefits. The study concludes that revitalising Ubuntu principles can strengthen community policing and improve crime prevention outcomes. It recommends greater integration of Ubuntu values into policing policies, community awareness programmes, leadership initiatives and crime prevention strategies through collaboration among government, law enforcement agencies, local authorities and community members.
Access status: Open Access ,
Performance measurement framework for revenue-generating projects in schools: Seke district case study.
(BUSE, 2026-06) Maisiri, Norest
The purpose of this study is to develop a performance measurement framework for revenue-generating projects in Seke District, Zimbabwean schools. Schools have faced declining government funding and have turned to entrepreneurial schemes to fill financial gaps. The Ministry of Primary and Secondary Education has also proactively been pushing for schools to implement large income generating schemes in accordance with the National Development Strategy (NDS). However, these projects lack a common measurement language, making them difficult to sustain, hold accountable, and align with educational strategy. The study employed a mixed-methods case study approach. The qualitative data was collected using semi-structured interviews of four key informants. One school head from each cluster. Quantitative data were collected through a survey of 62 respondents (school heads, SDC chairpersons, project managers) from 23 sampled schools. Quantitative analysis used descriptive statistics, factor analysis, and multiple regression in Jamovi. Qualitative data were analysed thematically using manual coding. The findings revealed that 85.5% of schools lack a proper performance measurement system, whereby reviews occur occasionally, and they are crisis oriented with success being measured only in terms of money. The factor analysis uncovered two dimensions for the critical success factors, namely "Governance and Financial Management" and "Community and Educational Fit". The recommended four-perspective approach (Financial, Stakeholders, Processes, Learning & Growth) was considered useful or extremely useful by 85% of the respondents and 85.4% expressed their intentions of adopting it. The research study concludes that a simple multi-perspective model can be utilized to increase sustainability and educational fit. The recommendations include: statutory requirement for performance measurement, incorporation of training, support units from the district, and staged implementation.
Access status: Open Access ,
Assessing the impact of experiential marketing in enhancing customer experience. A Case study on Zimbabwe Tourism Industry.
(BUSE, 2026-08) Magumise, Freedom
This study examines the impact of experiential marketing dimensions (sensory, affective, intellectual, and behavioural factors) on customer experience, satisfaction, perceived brand value, and long-term loyalty within the highly competitive Zimbabwean tourism industry. Grounded in Bernd Schmitt’s (1999) Experiential Marketing Theory and utilizing a positivist, quantitative survey design, data was gathered from 361 domestic and international tourists visiting key destinations across Zimbabwe and analyzed through Structural Equation Modelling (SEM). The empirical findings revealed that all four experiential marketing dimensions significantly and positively influenced overall customer experience, with sensory factors (β = 0.325), affective factors (β = 0.623), intellectual factors (β = 0.440), and behavioural factors (β = 0.260) all recording significant positive effects (p < 0.001). Affective factors emerged as the strongest predictor of overall customer experience. The findings further showed significant positive effects on customer satisfaction, with sensory factors recording β = 0.405, affective factors β = 0.504, intellectual factors β = 0.291, and behavioural factors β = 0.123. Similarly, customer loyalty was significantly influenced by sensory factors (β = 0.289), affective factors (β = 0.539), intellectual factors (β = 0.269), and behavioural factors (β = 0.129). Perceived brand value was significantly influenced by sensory factors (β = 0.276), affective factors (β = 0.483), and intellectual factors (β = 0.291), while the effect of behavioural factors was not statistically significant (β = 0.086, p = 0.085). The structural model also demonstrated significant relationships between overall customer experience and customer satisfaction (β = 0.362, p < 0.001), customer satisfaction and perceived brand value (β = 0.247, p < 0.001), and perceived brand value and customer loyalty (β = 0.247, p < 0.001). Mediation analysis further indicated significant indirect effects within the proposed experiential marketing pathways, supporting the importance of customer experience, perceived brand value, and customer satisfaction in translating experiential marketing activities into stronger customer outcomes. Consequently, the study concludes that deliberate experiential staging is a strategic imperative for national competitiveness, urging tourism operators and policymakers to look beyond functional service delivery and intentionally design integrated sensory, emotional, cognitive, and interactive encounters that transform first-time visitors into loyal brand advocates.
Access status: Open Access ,
A Model for the accounting of fair value adjustments on investment property to enhance transparency in financial reporting: a case study of First Mutual Properties Limited.
(BUSE, 2026-08) Ngezimani, Brighton
The research aimed to develop a model incorporating fair value adjustments over an investment asset in line with IAS 40. A blended approach to research was employed, utilizing data obtained from First Mutual Properties' audited financial statements and questionnaires distributed to 40 finance professionals, purposively selected from accounting and auditing backgrounds for their direct experience with fair value measurement and reporting. The research methodology involved computing profit-based ratios for First Mutual Properties, initially with fair value adjustments and subsequently without. The analysis was conducted utilizing the Wilcoxon rank test and Z score effect size. The results indicated a substantial disparity among profitability ratios with and without fair value adjustments as per IAS 40, with statistically significant differences observed across all four ratios tested (p < .05) and effect sizes ranging from moderate to large (r = 0.612 to 0.652). After consulting with the finance experts, the model included elements such as dual rate disclosure model for level 3 assets, standardized valuation inputs, real-time sensitivity analysis disclosure, and the integration of ESG factors into valuation models. . Rather than recommending the removal of fair value adjustments, the study recommends that these four disclosure elements be adopted to improve the transparency of fair value reporting under IAS 40, allowing users of financial statements to distinguish valuation-driven movements from underlying operating performance without requiring any change to the standard itself.
Access status: Open Access ,
Socio-economic analysis of revitalisation of irrigation schemes case of Insukamini irrigation scheme Gweru district, Zimbabwe
(BUSE, 2025-06) Mutindi , Hardlife
One recent program implemented in Zimbabwe to enhance smallholder irrigation in arid to semi-arid regions is the Smallholder Irrigation Revitalization Initiative (SIRI), a seven-year program that began in 2016 and ended in 2023. The SIRI's primary objective was to achieve food and nutrition security while assisting rural households in becoming more resilient to the impacts of economic volatility and climate change. The objective of this study was to evaluate the socioeconomic analysis of the revitalization of the Insukamini irrigation scheme in Zimbabwe's Gweru area. Participants' answers were gathered using both quantitative and qualitative data collection methods, including focus group discussions (FGDs), key informants, and a structured questionnaire. 68 irrigators were sampled using a multistage cluster sampling technique. As the Insukamini irrigation scheme was split into four blocks—Block A, Block B, Block C, and Block D, 17 scheme beneficiaries were chosen using a stratified random sampling technique to ensure that the sample represented all irrigation blocks (clusters). SPSS software was used to process the data. The frequency distributions of the replies were shown in tables. Additionally, the percentages and response counts for every survey item were summarized using frequency distributions. The findings showed that smallholder irrigation revitalisation has the potential to significantly raise incomes and profitability, notwithstanding certain challenges. According to the study's findings, SIRI is reducing poverty and enhancing smallholder farmers' profitability and revenue generation in spite of present obstacles.