The impact of the media on Russo-Ukraine war: a case study of Al Jazeera english

Abstract

The role of the media in conflict zones has been a topical issue across the world. The influence of the media has immensely increased and scholars are yet to reach consensus on the magnitude of the media influence in conflicts and conflict management. The aim of this research was to examine the impact of media on Russia-Ukraine War, with reference to Al Jazeera English satellite television channel. The study objectives were to outline the Russo-Ukraine conflict; to explore the coverage of Russia-Ukraine war by Al Jazeera English; to evaluate strengths and weaknesses of Al Jazeera as an international news channel and to suggest ways of improving media coverage on conflicts between nations States. Two media theories, namely the Agenda Setting Theory and Framing Theory were analysed to unpack the role of the media in international conflicts and to develop the conceptual framework. A qualitative research design and convenience sampling method with a sample size of 10 respondents was used in the study. Questionnaires and standardized interviews were used to obtain primary data from the respondents. The research findings were presented and analysed using tables and graphs. The study found out that Al Jazeera English played a critical role in informing the world about the Russo-Ukraine War. It was also established that Al Jazeera English fairly and objectively covered the conflict since its inception on 24 February 2022. The study found that the 24-hour television news network gave opportunity to news makers from both parties, Russia and Ukraine to express their thoughts and feelings without showing bias. The study recommends for the improved accessibility of international news channels by reducing monthly television subscriptions. The research also recommended for the intensified use of social media platforms by global news agencies to reach wide audience and equipping journalists with conflict reporting skills. The study further recommends for complete editorial independence of global news outlets and promotion of the safety of journalists in war zones